MQF/EQF Level 7
Master of Business Administration in Marketing
Knights College
Malta
May / October 2026
master-of-business-administration-in-marketing-practices
Mode
Full Time, Part Time
Delivery
Class-Based Learning
Duration
18 / 24 Months
Location
Malta
Credits
90 ECTS/ECVET*
Language
English
Early Registration starting from (EU Students)
€11,992
Price Full (EU Students)
€14,990
Up to €10,493 refunded via the Get Qualified Scheme.
Price International (Non-EU Students)
€16,200
Designed by expert educators and industry leaders, the Master of Business Administration in Marketing Practices is designed for professionals who want to elevate their marketing expertise and gain the advanced skills needed to thrive in today’s competitive business landscape. Blending strategic theory with hands-on application, the programme offers an integrated learning experience built around real-world case studies, campaign projects, and industry insights.
Learners will explore essential concepts such as consumer and organisational behaviour, media planning, integrated marketing communications (IMC), and market analysis. They will gain practical experience in gathering and analysing data, creating impactful promotional strategies, identifying market gaps, and applying best practices used by leading brands and entrepreneurs.
Key skills developed include the ability to design effective marketing strategies, build and communicate media plans, monitor and optimise campaign execution, and make informed decisions through data-driven insights. Learners will also strengthen their ability to adapt, problem-solve, and refine strategies throughout the product and campaign development process.
By the end of the programme, participants will be equipped to progress into senior marketing roles, lead high-performing marketing teams, or even launch their own consultancy. This award supports real career growth, empowering learners to apply advanced marketing practices across a wide range of industries and business environments.
Mode of Assessment
A mixed method approach will be utilised for this award. This will include, assignments, case studies and group work.
Target Audience
This course is intended for those who are aged 25+ and are professionals looking to develop advanced marketing skills and progress into more strategic or leadership roles. It is particularly suited for marketing executives, brand managers, business owners, and individuals transitioning into the marketing field who want to deepen their expertise in consumer behaviour, media planning, and data-driven decision-making. The programme also benefits entrepreneurs and aspiring consultants seeking practical tools and real-world insights to strengthen their marketing capabilities across various industries.
Compulsory Modules
The below is an outline of the modules covered in this course.
Module
ECTS
Contact Hours*
Strategic Planning and Management
This module shall introduce the students to the techniques and processes of strategic planning and management. In this module, learners will gain the necessary knowledge, skills, and competencies required to be able to effectively plan, manage, execute and monitor strategic plans within the place of work.
5
ECTS
25
hours
Operational Management
This module aims to help learners gain an understanding of the key areas of operations management. In this module, learners will gain a solid understanding of how businesses operate, what the key levers to sustainable and successful performance are, and how they can be applied, controlled and monitored.
5
ECTS
25
hours
Research Methods
This module shall provide students with the necessary skills, knowledge and autonomy to be able to conduct business research in a way that is clear, understandable and ethically correct. In this module, learners will learn how to effectively conduct research within a business context at their place of work.
10
ECTS
50
hours
Strategic Marketing
This module is designed to enable practicing managers to understand the complexities of the contemporary marketplace and make effective strategic and tactical decisions to provide value for both their customers and organisations. In this module, learners will have the opportunity to apply problem-solving techniques within the context of their organisation in relation to marketing.
5
ECTS
25
hours
Strategic Financial Management
This module shall introduce the students to the concepts, techniques, processes and methodologies included in financial management. Upon completion of this module, students shall have obtained the skills, knowledge and competencies required to perform strategically when it comes to financial management.
5
ECTS
25
hours
Organisational Behaviour
The aim of the module is to provide students with an advanced understanding of organisational analysis and behaviour. Upon completion of this module, students shall be better able to understand and solve some of the problems/crises that tend to arise in organisational contexts.
5
ECTS
25
hours
Entrepreneurship and Critical Thinking
This module shall equip students with the required knowledge, skills and competencies required to be able to practice creative and critical thinking. The module shall present the similarities and differences between these two types of thinking, and underline the importance of such skills within a business environment.
5
ECTS
25
hours
Elective Modules
The below is an outline of the modules covered in this course.
Module
ECTS
Duration
Public Speaking
This module is designed to build your confidence, enhance your communication skills, and teach you how to speak with clarity and impact.
2
ECTS
10
hours
Consumer Behaviour and Consumer Insights
This module explores how consumers think, behave, and make purchasing decisions, drawing on insights from psychology, sociology, and key consumer behaviour theories. With a primary focus on C2C marketing and references to B2B decision-making, students will learn how both individuals and organisations identify needs and choose products or services. The module also equips learners with practical skills in collecting and interpreting data through market research, social media metrics, Google Analytics, and in-store analytics. By understanding real consumer patterns and behaviours, students will be able to develop market-aligned products and make informed marketing decisions.
6
ECTS
30
hours
Integrated Marketing Communications
This module explores how modern marketing communication has expanded beyond traditional mass media into digital platforms, alternative media, and innovative techniques to reach today’s distracted consumers. Students will learn how to build an effective promotional mix and create cohesive, integrated marketing communications that deliver a consistent message across all channels. The module covers key elements such as advertising, public relations, direct marketing, personal selling, sales promotions, and the growing importance of online communication. Through lectures and real-world case studies, learners will develop the skills to choose the right communication tools for different marketing initiatives, understand the unique needs of non-profit organisations, and design strategies that cut through market noise to attract and retain customers.
6
ECTS
30
hours
Market Research and Product Development
This module gives future marketers a practical understanding of how products are created, refined, and launched successfully. Students will explore the full product development cycle—from idea generation and market research to bringing a product to market—while examining both the tangible and intangible elements that shape a product’s value. Through real-world case studies, learners will analyse different types of product development, including new-to-market innovations, updates to existing products, and brand extensions. The module also focuses on how to conduct effective market research, identify consumer needs, spot market gaps, and choose the right development strategy in fast-changing markets. By the end, students will confidently plan, develop, and evaluate products using data-driven insights and clear success measures.
6
ECTS
30
hours
Dissertation
The following is an outline of the content covered in this dissertation.
Module
ECTS
Duration
Dissertation
The dissertation module covers the research project that students shall be undertaking at the end of the programme. This module shall allow students to implement the knowledge, skills and competencies that they acquired throughout all of the modules.
30
ECTS
hours
Module
ECTS
Duration
No modules listed
Module
ECTS
Duration
No modules listed
Module
Total Credits
Compulsory Modules
40
Elective Modules
20
Dissertation
30
Credits to graduate
*1 ECTS is equivalent to 25 total hours of learning, inclusive of contact hours, supervised placement and practice hours, self-study hours, and assessment hours. Minimum 20% (5 hours for every ECTS) must be contact hours.
90 ECTS/ECVET*
Awarding &
Accrediting Bodies
Awarding Body
Endorsed
Knights College
This qualification is awarded by Knights College.
Accrediting Body
Malta Further and Higher Education Authority
This qualification is accredited by the Malta Further and Higher Education Authority.
Entry Requirements
The below are the requested entry requirements
Applicants should hold an undergraduate degree and have 2 years of relevant work experience. Excellent command of written English is required.
To determine your eligibility, at Knights College, we assess many factors including your education, career progression, and leadership and entrepreneurship qualities. If you do not meet the standard entry requirements and are adequately prepared to succeed in this programme, we welcome and encourage you to contact us for an interview.
Funding Schemes
Scholarships & Facilitations
Get Qualified Scheme
Governed by the Malta Enterprise, this scheme gives the student up to 70% of the total fees paid for the course in tax credits. Get Qualified is an initiative that supports the personal development of individuals for the achievement of qualifications and certifications required by industry. Find out if you're eligible by contacting our admissions team or visiting the Malta Enterprise Get Qualified portal
Tertiary Education Scholarships Scheme
The Tertiary Education Scholarships Scheme is intended to support good quality tertiary education at MQF Levels 7 and 8. The scheme aims to support those pursuing this path to succeed both at the level of education attainment and contributing effectively towards the economy.
Endeavour Scholarship Scheme
If you want to study a postgraduate programme at MQF Level 7, you can apply for the Endeavour Scholarship Scheme. This scheme provides financial support in the form of a scholarship to applicants who wish to undertake a postgraduate qualification at a Masters level.
Register your interest for this course
Sign up to receive the latest information about studying at Knights.
Our communications are designed to support you in deciding your future and keep you up to date about student finance, employment opportunities and student activities available at Knights.
Our communications are designed to support you in deciding your future and keep you up to date about student finance, employment opportunities and student activities available at Knights.
