MQF/EQF Level 7
Award in Market Research and Product Development
Knights College
Malta
July 2026
award-in-market-research-and-product-development
Mode
Part Time
Delivery
Class-Based Learning
Duration
1 Month
Location
Malta
Credits
6 ECTS/ECVET
Language
English
Early Registration starting from (EU Students)
€1,320
Price Full (EU Students)
€1,650
Up to €1,155 refunded via the Get Qualified Scheme.
Price International (Non-EU Students)
This module equips aspiring marketers with the knowledge and practical skills needed to develop, launch, and successfully promote products in competitive markets.
Learners will explore the full product development process, from idea generation and market research to product launch and performance evaluation. The module examines both the tangible and intangible elements of products, helping learners understand how physical goods are often supported by services such as warranties, support, and brand value. Through real-world examples and case studies, learners will gain insight into the complexity and strategic importance of product decisions.
A strong emphasis is placed on market research, enabling learners to identify consumer needs, assess market opportunities, and ensure that products are aligned with customer expectations. The module also introduces effective marketing research methods and tools used to support informed decision-making.
Learners will examine the four key categories of product development: new-to-the-market, new-to-the-company, improvements to existing products, and product extensions. Through practical case studies, learners will compare these approaches, learn how to identify gaps in the market—particularly in volatile environments—and determine the most appropriate product development strategy to pursue.
The module also explores product development strategies in practice, including budget considerations, risk management, and methods for measuring success, equipping learners with the confidence to contribute effectively to product planning and marketing decisions.
Mode of Assessment
This award will be assessed through the use of an assignment or case study.
Target Audience
This course is intended for those who are aged 21+ and is ideal for students, aspiring marketers, and business professionals who want to develop practical skills in product development, market research, and bringing successful products to market.
This programme is currently in the process of being reviewed for official accreditation.
Module
ECTS
Contact Hours*
Research Methods
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Module
Total Credits
6
Credits to graduate
*1 ECTS is equivalent to 25 total hours of learning, inclusive of contact hours, supervised placement and practice hours, self-study hours, and assessment hours. Minimum 20% (5 hours for every ECTS) must be contact hours.
6 ECTS/ECVET
Awarding &
Accrediting Bodies
Awarding Body
Endorsed
Knights College
This qualification is awarded by Knights College.
Entry Requirements
The below are the requested entry requirements
Applicants should hold an undergraduate degree and have 2 years of relevant work experience. Excellent command of written English is required.
To determine your eligibility, at Knights College, we assess many factors including your education, career progression, and leadership and entrepreneurship qualities. If you do not meet the standard entry requirements and are adequately prepared to succeed in this programme, we welcome and encourage you to contact us for an interview.
Funding Schemes
Scholarships & Facilitations
Get Qualified Scheme
Governed by the Malta Enterprise, this scheme gives the student up to 70% of the total fees paid for the course in tax credits. Get Qualified is an initiative that supports the personal development of individuals for the achievement of qualifications and certifications required by industry. Find out if you're eligible by contacting our admissions team or visiting the Malta Enterprise Get Qualified portal
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