MQF/EQF Level 7
Award in Consumer Behaviour and Consumer Insights
Knights College
Malta
October 2026
award-in-consumer-behaviour-and-consumer-insights
Mode
Part Time
Delivery
Class-Based Learning
Duration
1 Month
Location
Malta
Credits
6 ECTS/ECVET
Language
English
Early Registration starting from (EU Students)
€1,320
Price Full (EU Students)
€1,650
Up to €1,155 refunded via the Get Qualified Scheme.
Price International (Non-EU Students)
This module provides learners with a comprehensive understanding of the actions and decisions consumers make before and during the purchase and use of products or services.
Drawing on theories from psychology and sociology, it explores how these concepts are applied to understand consumer behaviour in both C2C and B2B contexts.
Students will examine how organisations identify consumer needs and make strategic decisions to meet them. The module also focuses on methods for collecting and analysing consumer data, including market research, social media metrics, Google Analytics, and in-store analytics, providing insights into consumer patterns and behaviour. Through a combination of theory and practical application, learners gain the skills to understand and influence consumer decision-making effectively.
Mode of Assessment
This award will be assessed through the use of a case study.
Target Audience
This course is intended for those who are aged 21+ who want to understand consumer decision-making and behaviour, particularly those interested in marketing, market research, and using data-driven insights to shape business strategies and improve customer engagement.
This programme is currently in the process of being reviewed for official accreditation.
Module
ECTS
Contact Hours*
Research Methods
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Duration
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ECTS
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ECTS
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Module
Total Credits
6
Credits to graduate
*1 ECTS is equivalent to 25 total hours of learning, inclusive of contact hours, supervised placement and practice hours, self-study hours, and assessment hours. Minimum 20% (5 hours for every ECTS) must be contact hours.
6 ECTS/ECVET
Awarding &
Accrediting Bodies
Awarding Body
Endorsed
Knights College
This qualification is awarded by Knights College.
Entry Requirements
The below are the requested entry requirements
Applicants should hold an undergraduate degree and have 2 years of relevant work experience. Excellent command of written English is required.
To determine your eligibility, at Knights College, we assess many factors including your education, career progression, and leadership and entrepreneurship qualities. If you do not meet the standard entry requirements and are adequately prepared to succeed in this programme, we welcome and encourage you to contact us for an interview.
Funding Schemes
Scholarships & Facilitations
Get Qualified Scheme
Governed by the Malta Enterprise, this scheme gives the student up to 70% of the total fees paid for the course in tax credits. Get Qualified is an initiative that supports the personal development of individuals for the achievement of qualifications and certifications required by industry. Find out if you're eligible by contacting our admissions team or visiting the Malta Enterprise Get Qualified portal
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